Resources
Practical guides to AI sales prospecting, buying signals and relevant outreach. Use the prompts, worksheets and examples in your next account review.
Explore attributed AI sales workflows for prospect research, outreach review and campaign analysis, with original sources and practical lessons from Buena.
Read field guideSee Buena’s Jev experiment on eight fictional outreach messages: factual grounding, recipient relevance, full inputs, measured results and limitations.
Read field guideHow salespeople use Claude Code for account research, verified emails and personal drafts: setup, skills, MCP connections and the approvals to keep.
Read field guideThe official MCP servers a salesperson can connect to Claude, ChatGPT, Claude Code or Codex: Salesforce, HubSpot, Apollo, Clay and Gmail, and LinkedIn's rules.
Read field guideCodex and Claude Code compared for prospect research and outreach: where each runs, which plans include it, MCP setup, skills and approvals.
Read field guideThe Claude connectors worth adding for sales work, by job: CRM, prospect data, email, meetings and outreach. What each can read and change, with sources.
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Field guide / 01Use AI to research accounts, evaluate buying signals and prepare relevant outreach. Follow a practical workflow with prompts and a prospect research template.
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Field guide / 02Learn how to evaluate seven B2B buying signals, check the evidence and choose a relevant next step. Includes a practical signal-to-action worksheet.
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Field guide / 05Twelve sales follow-up email templates and subject lines for no reply, after a call or demo, a new event or the wrong contact, plus when to stop.
Read field guideBuena compared with Apollo: what each tool is built for, when Apollo is the better choice, and when Buena fits. A vendor's comparison with sources.
Read field guideBuena compared with Clay: what each tool is built for, when Clay's workflows are the better choice, and when Buena fits. A vendor's comparison with sources.
Read field guideApollo's plans, per-seat prices and credits as its pricing page lists them: annual and monthly billing, what credits buy, add-ons and one seller's yearly cost.
Read field guideClay's plans as its pricing page lists them: Free, Launch from $185 a month, Growth from $495, how Actions and Data Credits add up, rollover and top-ups.
Read field guideHow much Sales Navigator costs, from LinkedIn's own pages: Core at US$119.99 a month or US$1,079.88 a year, Advanced at US$159.99, and the free trial rules.
Read field guideLinkedIn Premium Business and Sales Navigator compared from LinkedIn's own pages: US$69.99 vs US$119.99 a month, InMail, search filters and who each is for.
Read field guideInstantly's plans from its own pages: Outreach from $47 a month or $37.60 billed yearly, Instantly Credits for leads, add-ons, domains, accounts and refunds.
Read field guideClay and Apollo compared from each vendor's own pricing page: what each is built for, how each charges, the yearly cost, and when to use one or both.
Read field guideFour Lusha alternatives compared from each vendor's own pricing page: Apollo, RocketReach, Clay and Buena. What Lusha costs and who each option fits.
Read field guideFour RocketReach alternatives compared from each vendor's own pricing page: Lusha, Apollo, Clay and Buena. What RocketReach costs and who each option fits.
Read field guideEight B2B contact database providers compared from their own pricing pages: Apollo, Clay, Lusha, RocketReach, UpLead, Cognism, Seamless.AI and ZoomInfo.
Read field guideNine ZoomInfo alternatives compared from each vendor's own pricing page, from RocketReach and Lusha to Apollo, UpLead, Clay, Cognism and Sales Navigator.
Read field guide25 cold email subject lines grouped by the reason you are writing: a hire, a launch, growth, a post, a referral or an event. What to avoid, and how to test.
Read field guideWhat MEDDPICC stands for, how it grew from MEDDIC, questions to ask for each of the eight letters, a deal scorecard with a worked example, and when to use it.
Read field guideBANT qualifies a lead on budget, authority, need and timing. The questions to ask for each, a worked example, where BANT falls short and what to add to it.
Read field guideA responsible operating model for revenue automation built around clear boundaries, human review, and traceable decisions.
Read field guideThe connection method
Explore how Buena brings research, preparation, and approved execution together in a commercial platform.
Explore Buena’s connections
